The Self-Care Challenge by Nicole E.

The Self-Care Challenge

Take the confusion and complexity out of managing your well-being with this simple yet holistic health and wellness program.

Odds are, you don't have a solid self-care routine ... that's likely because you don't know how to be healthy.

  • Less than 3% of people are living a healthy lifestyle¹ 
  • Over 80% of people are confused about what a healthy lifestyle is²
  • Tens of millions of people worldwide die from preventable conditions³

Self-care simplified

The Self-Care Challenge is a minimalist well-being program that clears up the confusion and helps you make relatively small lifestyle changes that bring about significant improvements to your overall health. 

An integrative approach to health & wellness

The holistic program is built around 11 topics that correspond to 11 of the most important elements of health and wellness. Each topic offers an easy and efficient action plan for setting and achieving moderate goals. 

The content draws from both mainstream and alternative concepts and therapies, for an integrative approach to enhancing your physical and mental health.  Moreover, the program is built on science-backed studies derived from reputable health and wellness authorities. 

Do you want to merely survive ... or thrive?

Just like any other human being, you have an innate drive to survive and thrive. Surviving is living or existing, while thriving is developing and progressing in life.

Though the terms health and wellness are often used interchangeably they actually mean different things. To distinguish them, health is what you need to survive, and wellness as what you need to thrive.

The 11 pillars covered in the Self-Care Challenge correspond to the most important elements of health (surviving) and wellness (thriving). 

Health Pillars

  • Eat Healthy
  • Sleep Better
  • Hydrate Enough
  • Exercise Regularly
  • Manage Stress
  • Avoid Vices
  • Get Checkups
  • Stay Safe 

Wellness Pillars

  • Be Mindful
  • Pursue Purpose
  • Create Balance


I followed the generic health recommendations we all hear — eat healthy and exercise — and only thought about my health once a year at my annual checkup. Little did I know that there’s so much more to looking out for my well-being than this half-hearted approach. Aja’s program is simple but also comprehensive. It helps you answer the question we all think we know (but really don’t): what does it mean to be healthy?
Lisa, Entrepreneur, San Francisco

Reach your goals within 30 days

The program is structured into three components (Educate, Evaluate, Implement) designed to help you set and reach a health and wellness goal within one month. 


The program kicks off with an 11-day educational e-course to jumpstart your personal resolution to live healthier by familiarizing you with each of the 11 core pillars of health and wellness. 

This e-course introduces actionable ways to make lifestyle changes that will improve your health by summarizing the most pertinent concepts from each topic. It's delivered in an email format, however all of the information sent via email is also accessible on the course platform. 


It’s not feasible to try to improve every aspect of your well-being at one time. That’s why this program includes an evaluation tool to help you prioritize where to start. 

At any point you’ll be able to take the health and wellness assessment to help you determine the goal you want to focus on. The evaluation tool will recommend which of the 11 pillars to start with. After working on a pillar, you can retake the assessment to determine a new goal. 


After the education and evaluation sections, you’ll be ready to move into implementation. Each of the 11 pillars includes step-by-step action plans for setting and accomplishing specific goals.  Since it takes 21 days to make (or break) a habit, it’s recommended that you devote this time  to working on one goal.  

For example, if your priority is to drink more water, you'll simply navigate to the “Hydrate Enough” pillar on the course system and follow the plan for building better habits in this particular area. 

If you want to go beyond the action plan and set/achieve more aggressive goals, you’ll have access to a repository of supplemental resources that will guide you to the right place for reliable information (vs. you having to do the research yourself).

These resources include reading recommendations and services from the most reputable authorities on a given topic (e.g. books, articles, apps, websites, podcasts, etc.).

Take control of your well-being

Modern times have brought us modern conveniences that have improved our lives in many ways — but not without tradeoffs.

As a result, self-care is a dilemma for millions of people — and the available body of knowledge only causes confusion that often leads to harmful actions with good intentions — or worse, inaction. 

With this program you’ll be empowered to take action and exert control over the factors that impact your well-being with: 

  • An integrative roadmap for managing all aspects health and wellness 
  • A simple method for setting and prioritizing your personal goals 
  • A clear and concise set of science-backed recommendations 
  • A set of step-by-step action plans for each of the pillars 

Take the challenge now with no risk

Once you enroll you have 30 full days to try it out with our 100% refund guarantee.

What's included?

File Icon 22 files Text Icon 15 text files


Welcome to the Self-Care Challenge
Welcome to the Self-Care Challenge
Coming Soon: Streamline Your Life Book Series
Pillar 1: Eat Healthy
Pillar 1: Eat Healthy
Eat Healthy Guide
54.9 KB
Eat Healthy Grocery List
107 KB
Pillar 2: Hydrate Enough
Pillar 2: Hydrate Enough
Hydrate Enough Guide
56.2 KB
Pillar 3: Sleep Better
Pillar 3: Sleep Better
Sleep Better Guide
52 KB
BONUS: Sleep Basics e-Course (Free)
Pillar 4: Move Regularly
Pillar 4: Move Regularly
Move Regularly Guide
57 KB
Sample Movement Routine
55.9 KB
Pillar 5: Manage Stress
Pillar 5: Manage Stress
Manage Stress Guide
56.9 KB
10 Simple Steps to Help De-stress
58.4 KB
Pillar 6: Avoid Vices
Pillar 6: Avoid Vices
Avoid Vices Guide
52.3 KB
Pillar 7: Get Checkups
Pillar 7: Get Checkups
Get Checkups Guide
53.1 KB
Pillar 8: Stay Safe
Pillar 8: Stay Safe
Stay Safe Guide
50.8 KB
Stay Safe Worksheet
98.4 KB
Pillar 9: Be Mindful
Pillar 9: Be Mindful
Be Mindful Guide
49 KB
Be Mindful — Worksheet
94.8 KB
Pillar 10: Pursue Purpose
Pillar 10: Pursue Purpose
Pursue Purpose Guide
49.6 KB
Soul-Searching Strategy
Life Design Assessment
Personal Growth Books
Pillar 11: Create Balance
Pillar 11: Create Balance
Create Balance Guide
50.8 KB
Health Assessment
Personalized Health Assessment
Health Assessment Link
Course Next Steps
What to do after the Health Assessment
Self-Care Challenge Guides — Full Set
5.54 MB

Want freedom, fulfillment and financial success?

I'm Aja, a personal growth, creative and business coach for fellow thinkers, creators and entrepreneurs who want to influence the world with their talent and ideas.


Who is this course for?

The course is for anyone who wants to take control of their well-being, particularly if:

  • You believe there's more you can be doing to manage your health but don't know where to start.
  • You've been overwhelmed, confused, or misled by health advice in the past.
  • You've usually thought about isolated issues and symptoms, but never considered a holistic approach.
  • You need to establish or recommit to your health resolutions (and want to follow through this time).
  • You want to establish a strong foundation for personal growth and understand that surviving and thriving go hand-in-hand

How is this course different?

This well-structured program format does a better job than a book or blog post at providing you with a holistic and integrative understanding of what it means to be healthy.

Moreover, it removes the complexity and confusion by giving you step-by-step action plans for reaching specific health goals. Preview the course and access the first lesson free to see if it's right for you.

What format is the course in?

The course is sent via a daily email with the lesson and challenge plus a self-paced professional course system where all of the premium bonus materials (workbooks and guides, reading recommendations and resources, private group forum) are housed.

How long does the course take?

The program is designed to educate you about the core pillars of health and wellness and help you set and reach a specific goal within 30 days.

Is the information reliable?

The program provides science-backed recommendations drawn from research produced or published by the most reputable health institutions. These include Harvard University, National Institutes of Health, and WebMD to name a few.

That said, this program can not take the place of specialized diagnosis, treatment, or counseling from a licensed physician