Simplify Your Brand

An easy and effective framework for creating an influential business or personal brand.

How difficult is it to build an influential brand?

You probably think it involves an expensive and time intensive process such as hiring an agency, giving them a small fortune, going through a bunch of complex steps, then waiting months until they finally get back to you after working their "magic.

The idea is after all this time, money, and effort they'll emerge from a black hole with the "perfect" brand strategy in place. And if you happen to be disappointed in the outcomes you are essentially stuck with it (unless you want to spend even more time, money and energy).

This is a complete myth. It doesn't have to be that difficult at all.

As a former brand and marketing executive I've partnered with several agencies before and spent upwards of a million dollars on commissioning branding work (sometimes with subpar results) before I realized there is a better way.

I've advised and worked for small businesses and startups, midsize and emerging companies, and several Fortune 500 iconic brands, and I can tell you there is no "secret sauce".  It need not take a crazy amount of time, energy, or money to establish a strong brand.

As a creative entrepreneur you can build an influential brand from scratch, without spending a fortune, if you understand the basics.

Branding doesn't have to be difficult

The Simplify Your Brand course dispels the myth by streamlining the brand-building process for creative entrepreneurs.  Sure, there is an art and science to it but it's nothing you can't master if you commit to my 4V framework. 

A Simple Branding Framework: The 4Vs

Vision

You'll learn how to create a strong vision that communicates why you exist and what you stand for. This vision will guide you in determining and reaching the goals you want to achieve in the future.

Value

You'll understand your value — what you have to offer that is unique, important, and relevant in the eyes of the consumer. This clarity will ensure you address the most pressing consumer needs, problems, or desires and it get at the heart of why you or your business should be chosen over others.

Voice

You will be purposeful in your manner of communication by focusing on what you say, how you say it, and the feeling it conveys. This includes carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust.

Visuals 

You'll be guided on how to design the visible elements of your brand so they impart a symbolic meaning that goes beyond what words alone can express. Your visual identity will set the foundation necessary for your brand to be distinguishable, recognizable, and relatable.

A cost-effective alternative to one-on-one coaching

My team and I worked with Aja  on  re-branding our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
Sia, Fashion Entrepreneur, Los Angeles
 I wasn't in the position to work with Aja one-on-one but this course was the next best thing. As a creative, I was confident that I could rebrand myself if I just had the right process and resources. Simplify Your Brand made it easier than I originally imagined and I'm so grateful I could stop spinning my wheels and finally build a brand presence I wasn't ashamed of showing off!
Melissa, Lifestyle Blogger, New York

The Simplify Your Brand Curriculum

1. Educate
Informational resources and preparatory questions to ask yourself before you start your branding work.

2. Audit
An internal assessment of your business and external research process that will serve as key inputs.

3. Ideate
A method for creative brainstorming to help you generate ideas that will form the essence of your brand.

4. Create
This is the core of the course: the strategic branding framework ("4Vs") you'll use to craft your brand.

5. Test
An easy method for garnering and processing feedback on your brand strategy before finalizing it.

6. Design
Recommendations for designing your brand identity to bring to life your visual strategy. 

Bonuses & Policies

The course includes printable guides and templates, an exclusive discount on my coaching services (if you need help during the process) and a 100% 30-day refund guarantee if you go through the entire course and don't find it useful.

Learn the exact process I used to brand myself and dozens of businesses.

My entire livelihood is built around my personal brand and it has been the single most important contributor to my success as a business coach and fellow creative entrepreneur. I created this framework after 13+ years working with some of the biggest most iconic brands in the world and it is the exact process I used to brand myself.  

This course is right for you if you need: 

  • a strong digital presence and online reputations
  • to establish credibility and thought leadership in your field
  • to be the face and voice of your business
  • a simple and cost-effective way to build your brand

What's included?

File Icon 6 files Text Icon 15 text files

Contents

Lesson 1: Course Overview
L1: Course Introduction
L1: Branding Process
L1: Branding e-Guide
1.64 MB
Printable Brand Strategy Framework
24.4 KB
Lesson 2: Brand Education
L2: Lesson & Challenge
L2: Recommended Resources
Lesson 3: Brand Audit
L3: Lesson & Challenge
L3: Recommended Resources
Lesson 4: Brand Ideation
L4: Lesson & Challenge
L4: Recommended Resources
Lesson 5: Brand Creation
L5: Lesson & Challenge
L5: 4V Framework Workbook
1.28 MB
L5: Recommended Resources
Lesson 6: Brand Test
L6: Lesson & Challenge
L6: Recommended Resources
Lesson 7: Brand Design
L7: Lesson & Challenge
L7: Brand Book Template
11.2 MB
L7: Recommended Resources
Additional Resources
Branding Inspiration
Design Inspiration
Congratulations on Completing Simplify Your Brand!
Congratulations on Completing Simplify Your Brand!

FAQs

What if I'm not satisfied?

I offer a no risk guarantee. If you've gone through the entire framework and didn't find it to be helpful you can request a refund within 30-days.

What is your background?

I was formerly a branding and marketing executive in the fashion, luxury, lifestyle, and consumer goods space for over 13 years and I'm currently a creative entrepreneur, business coach and brand strategist.

 I've worked with or advised dozens of startups, small businesses, emerging/mid-size companies, and Fortune 500 iconic brands. A few notable names include: Disney, Procter & Gamble, Ralph Lauren, eBay, and many more. 

This tackles personal AND business branding?

Yes, for creative entrepreneurs the process and framework for the two are very similar (with a few nuances). Creative entrepreneurs and small business owners often act as the face of their brand (or their business is their personal brand) so there isn't as much distinction between individual and business.  

Make a Living Doing Work You Love

I'm Aja, a life, business and financial coach for current and aspiring independent spirits including entrepreneurs, solopreneurs, creatives, small business owners and fellow coaches.